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13, 2014, 3:49 AM 7,568 facebook linkedin twitter email print The Sainsbury's Christmas ad presses all the right buttons.YouTube/Sainsbury's See Also The lines are blurring between publisher and agency Facebook gains ground in its Snapchat imitation game The 10 things in advertising you need to know today Every year in the UK, department store John Lewis arguably wins the festive ad season, with a cute tale about a lonely struggle to brighten the Christmas of another person, backed by a lilting ballad. All rights reserved. The Advertising Standards Authority assessed the complaints received, but has decided there are not grounds for investigation and is closing the case. The ad has been viewed more than 12 million times on YouTube, although many of the comments below the video are critical of the choice of storyline.One user, Beckie02, writes: "I wish this wasn't an advert. A football match even takes place before the two armies exchange parting gifts. The two armies also played a friendly games of football to mark the festive occasion, a warming image also featured in the ad. Telegraph.co.uk Friday 16 December 2016 Home Video News World Sport Business Money Comment Culture Travel Life Women Fashion Luxury Tech Film Christmas 2015 Christmas gifts Christmas food and drink Christmas picture galleries Christmas videos Christmas offers Advertisement Home Topics Christmas Watch: Sainsbury's moving 2014 Christmas advert recreates WW1 truce Sainsbury's mr lawrence merry christmas piano lyrics with the Royal British Legion to create a heart-warming advert fitting for the 100th anniversary of the start of World War One By Telegraph Video 10:05AM GMT 13 Nov 2014 On Christmas Day 100 years ago, British and German soldiers put down their weapons and ventured into No Man's Land to wish eachother Merry Christmas. Eventually a young British soldier, Jim, dares to leave his trench and greet his rivals. It begins with the German troops singing Silent Night, before the carol is taken up by the British men sitting just a few hundred yards away in their merry christmas sms messages 140 words Log in Sign up Pinterest The worlds catalog of ideas Search .

'Distasteful' World War I Christmas Ad Won't Be Banned Despite Hundreds Of Complaints Lara O'Reilly Nov. Recommended For You Disclaimer Featured 5 innovations in radiology that could impact everything from the Zika virus to dermatology More "Digital Industry Insider" A new technology is being developed using just 1% of the finite resource needed for traditional MRIs More "Digital Industry Insider" Get Advertising Emails & Alerts Newsletter-controller Sign-Up Learn More Advertising Select Advertising: The Brief More Featured Business Insider Select the nightmare before christmas ending scene in avengers Select Tech Chart Of The Day Markets Chart Of The Day 10 Things Before the Opening Bell Instant MBA Business Insider Events BI Intelligence Daily Digital Industry Insider Finance christmas trees in victorian times clipart Select Your Money Select Smart Investor Finance Insider Strategy Strategy Select Advertising Select Retail Select Careers Select 10 Things You Need To Know In Advertising Politics Politics Select Military Select Life Life Select Education Select Entertainment Select Breaking News Tech Enterprise Select Science Select Mobile Chart Of The Day E-Commerce Chart Of The Day Payments Chart Of The Day Digital Media Chart Of The Day IoT Chart of the Day Fintech christmas opening times marks and spencer newcastle Charts of the Day Sports Chart Of The Day Top 10 Things 10 Things In Tech You Need To Know Closing Bell Sports Sports Watch & Learn Here's why Boeing 747s have a giant hump in the front Why airplane windows have tiny holes Why airlines ask you to raise the window shades for takeoffs and landings Letter to My Younger Self NBA legend David Robinson: "Think about all the things your grandfather did with 0." Read Robinson's letter to his teenage self Read Business Insider On The Go Available on iOS or Android Find A Job Tech Jobs C-Level Jobs Media Jobs Design Jobs Finance Jobs Sales Jobs See All Jobs Thanks to our partners Follow us on: Also check out: * Copyright 2016 Business Insider Inc. Watch the full ad here: SEE ALSO: Facebook Is Stealing A Huge Chunk Of YouTubes Audience More: Sainsbury's John Lewis Christmas BI London Advertising facebook linkedin twitter email print Recommended For You Powered by Sailthru Sainsburys Christmas Commercial Has Blown John Lewis' Penguin Out Of The Water Sainsburys ideas for christmas decorations homemade ideas Commercial Has Blown John Lewis' Penguin Out Of The Water The supermarket's retelling of the famous 1914 WW1 Christmas football match between opposing armies has just won the festive ad war. It doesn't follow the same trite formula that while still effective (we absolutely loved this year's John Lewis penguin spot) many viewers have come to expect as soon as festive ads start appearing on screens in November; it's not a hugely commercialized affair; and the cinematography is stunning it won't look out of place paymaster series x-550 history of christmas the cinema. Did WW1 troops really play football in No Man's Land? Christmas Telegraph TV Retail and Consumer Lifestyle Lifestyle Video Mobile More Video Telegraph TV Christmas Top news galleries Woody Allen's 30 best one-liners Comedy Martin Chilton selects 30 great one-liners from the comedian and film star Woody Allen The best British political insults Culture A hilarious history of political insults and putdowns, from Churchill to Corbyn Culture stars who died in 2016 Culture News We celebrate and remember the culture stars who have passed away in 2016 US Presidents: 30 great one-liners Books Great quotes from White House incumbents: will Donald Trump be joining them? 100 funny jokes by 100 comedians Comedy One hundred whip-smart wisecracks History's greatest conspiracy theories From global warming to 9/11, Shakespeare to Elvis, Diana to JFK, peak oil to Roswell, conspiracy theories abound.

.. Registration on or use of this site constitutes acceptance of our Terms of Service and Privacy Policy. The ad, created by agency AMV BBDO, depicts the remarkable true story of real events that took place on Christmas day 1914, when troops on both sides of the conflict downed their weapons, emerged form their trenches and exchanged seasonal songs and gifts. Oh no! Pinterest doesn't work unless you turn on JavaScript. From To You have successfully emailed the post. In a statement the UK ad watchdog adds: "While we recognize that some have found the use of the First World War for advertising purposes to be distasteful, the ad is not likely to break the rules surrounding harm or offense. :/. From To You have successfully emailed the post.

Learn More Got it! . Accessibility links Skip to article Skip to navigation . .. The two armies also played friendly games of football to mark the festive occasion, an image also featured in the ad. The motivation behind its [SIC] creation sullies it. Registration on or use of this site constitutes acceptance of our Terms of Service and Privacy Policy. But this year the UKs third biggest supermarket, Sainsburys, is eating John Lewis Christmas lunch. Soon both sides are exchanging stories and festive greetings. Grand stand views of London In pics: Stunning aerial shots of London's football stadia by photographer Jason Hawkes Russia's abandoned space shuttles In pics: The crumbling remains of the Soviet Union's space programme Home-made in China Ambitious Chinese inventors take on crazy do-it-yourself projects Sinkholes around the world In pics: Sinkholes, craters and collapsed roads around the world Comments Advertisement RELATED VIDEO Watch: Marks & Spencer's 2014 Christmas advert 07 Nov 2014 McVitie’s ups cuteness stakes with baby animal Christmas advert 05 Dec 2014 Christmas Jumper Day: is this the best festive advert? 12 Dec 2014 Time lapse: 70ft Christmas tree raised in Trafalgar Square 21 Dec 2014 Advertisement Watch More Goat hanging from horns on cable rescued 30 Mar 2016 Large rat climbs on sleeping commuter 30 Mar 2016 SPONSORED FEATURES Preserving memories How to capture winter photos like a pro View A Season to Shine The bag edit: this season's coveted styles View Escape unfair fees How fintech is changing the way finance works View Discover Chengdu Home of giant pandas and kung pao chicken View Back to top HOME News World News Obituaries Travel Health Jobs Sport Football Cricket Fantasy Football Culture Motoring Dating Finance Personal Finance Economics Markets Fashion Property Puzzles Comment My Telegraph Letters Columnists Technology Gardening Telegraph Shop Contact us Privacy and Cookies Guidelines Advertising Tickets Announcements Reader Prints Follow Us Apps Epaper Expat Promotions Subscriber Syndication Copyright of Telegraph Media Group Limited 2016 Terms and Conditions Today's News Archive Style Book Weather Forecast .

.. Uh oh! Something went wrong. Related Content Watch: Sainsbury’s heartwarming Christmas advert Watch: John Lewis's 2014 Christmas advert Christmas adverts 2014 - which are the best? Quiz: How well do you know this year's Christmas adverts? This truce early on in the conflict was well-documented at the time, and has been widely seen as a touchingly human moment in one of history's most brutal and relentless conflicts. The only product that appears in the entire 3 minute 40 second-long full version of the commercial is a chocolate bar, which one soldier hands to the other as a gift.The supermarket has partnered with the Royal British Legion to sell the vintage-looking chocolate bar in stores for 1, with all profits going to the charity (a far cry from the 95 stuffed penguin John bel air md christmas events in michigan was retailing which is now sold out.) heart of asia merry christmas mr lawrence year's ad from Sainsbury's is, in our opinion, the best Christmas effort from UK shores. Recommended For You Disclaimer Featured 5 innovations in radiology that could impact everything from the Zika virus to dermatology More "Digital Industry Insider" A new technology is being developed using just 1% of the finite resource needed for traditional MRIs More "Digital Industry Insider" Get Advertising Emails & Alerts Newsletter-controller Sign-Up Learn More Advertising Select Advertising: The Brief More Featured Business Insider Select Tech Select Tech Chart Of The Day Markets Chart Of The Day 10 Things Before the Opening Bell Instant MBA Business Insider Events BI Intelligence Daily Digital Industry Insider Finance Markets Select Your Money Select Smart Investor Finance Insider Strategy Strategy Select Advertising Select Retail Select Careers Select 10 Things You Need To Know In Advertising Politics Politics Select Military Select Life Life Select Education Select Entertainment Select Breaking News Tech Enterprise Select warm white led christmas lights walmart Select Mobile Chart Of The Day E-Commerce Chart Of The Day Payments Chart Of The Day Digital Media Chart Of The Day IoT Chart of the Day Fintech Briefing Charts of the Day Sports Chart Of The Day Top 10 Things 10 Things In Tech You Need To Know Closing Bell Sports Sports Watch & Learn Here's why Boeing 747s have a giant hump in the front Why airplane windows have tiny holes Why airlines ask you to raise the window shades for takeoffs and landings Letter to My Younger Self NBA legend David Robinson: "Think about all the things your grandfather did with 0." Read Robinson's letter to his teenage self Read Business Insider On The Go Available on iOS or Android Find A Job Tech Jobs C-Level Jobs Media Jobs Design Jobs Finance Jobs Sales Jobs See All Jobs Thanks to our partners Follow us on: Also check out: * Copyright 2016 Business Insider Inc. You can watch it yourself here: SEE ALSO: Sainsburys Christmas Commercial Has Blown John Lewis' Penguin Out Of The Water More: Sainsbury's Advertising Christmas facebook linkedin twitter email print Recommended For You Powered by Sailthru 'Distasteful' World War I Christmas Ad Won't Be Banned Despite Hundreds Of Complaints 'Distasteful' World War I Christmas Ad Won't Be Banned Despite Hundreds Of Complaints ASA says the ad is unlikely to cause serious harm, offense, or mislead. Hats off to you Sainsbury's and AMV BBDO, you've produced an absolute stunner. YouTube/Sainsbury's The UK's advertising regulator has not found grounds to investigate this year's Christmas ad from supermarket Sainsbury's, despite the commercial sparking 727 complaints claiming it was "offensive" because it uses a World War I tale to promote the brand, and separate allegations that it was "misleading" because it was not clear from the outset that the spot was an ad. Disclaimer Commerce Policy Made in NYC Stock quotes by finanzen.net International Editions: UKDEAUSIDINMYSGPLSENLFRIT . ee1f8b9cc0